Lilu was founded by two Penn engineers who recognized that new moms have been vastly ignored by technology, especially when it comes to breast pumping.

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The CDC, UNICEF and World Health Organization recommend that moms feed their babies breast milk exclusively for the first six months of life. However, limited maternity leave in the US makes that breastfeeding goal difficult for moms to achieve unless they rely on the antiquated technology of breast pumps. Breast pumping is exhausting, time-consuming, and stressful. Seriously. Just type "breast pumping is " into a search bar and look at the predictions.

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Breast pumps aren't as efficient as a baby nursing, so 2/3 of moms rely on breast massage while pumping to produce enough milk to feed their babies. In fact, research from Stanford shows that performing massage while breastfeeding can result in 50% more milk per session. But massage makes pumping even more exhausting and time-consuming. So, the Lilu team decided to build a product that makes breast pumping more efficient to help more moms reach their breastfeeding goals.

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Lilu creates products that empower moms during their transition to new parenthood. Their technology is designed for real users and backed by science, so that pumping is comfortable and compatible with all of life’s successes.